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Professor & Students

The Editors

Rachel Hammond
Calvin University

Hannah Walters
Northern State University 

About this book

This book comprises a thoughtfully selected assortment of research and essays designed to equip marketing faculty with the necessary insights and knowledge regarding the use of artificial intelligence (AI) in marketing. As the adoption of AI accelerates rapidly in recent times, this resource serves as a valuable aid for marketing educators in effectively incorporating AI concepts into their teaching materials and strategies.

Woman on Podium

Statement of Aim

After reading this textbook, readers will:

  • Understand the importance of AI in marketing

  • Apply AI in marketing efforts

  • Analyze the uses of AI in marketing

  • Evaluate the opportunities and challenges of using AI in marketing

  • Create AI-embedded marketing curriculum

College Classroom

Target Audience

The book is primarily aimed at marketing faculty who want to incorporate AI across the marketing curriculum but could also be incorporated into an upper level undergraduate senior capstone marketing strategy and/or marketing management course.

Book Shop Shelf


This book is scheduled to be published by Routledge, a global publisher of academic books, journals and online resources. For additional information regarding the publisher, please visit This publication will be delivered to the publisher in December 2024.

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